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Peter Black wears it pink to fund a cure for breast cancer

October 11, 2011 5:30 PM

Peter Black in pink for breast cancer

The Welsh Liberal Democrat Assembly Member for South Wales West, Peter Black, has joined forces with Breast Cancer Campaign to raise awareness of its award winning fundraising event, wear it pink day, supported by Vanish.

On Friday 28 October 2011 supporters in schools, colleges and businesses throughout the country are encouraged to don an item of pink in support of Campaign and each donate £2 to fund innovative, world-class breast cancer research.

Last year hundreds of thousands people took part in wear it pink to help improve survival rates for the one in eight women who experience breast cancer during their lifetime.

Peter Black says "It is estimated that there are around 22,000 women and 150 men alive in Wales that have been diagnosed with breast cancer. I know people who have lost friends and family members to the disease and would like to encourage everyone in Swansea, Neath Port Talbot and Bridgend and throughout the country to support wear it pink on October 28, to raise valuable funds for breast cancer research."

To take part in the UK's original and best pink day visit www.wearitpink.co.uk and register to receive your free fundraising pack now. wear it pink is supported by Vanish, which has committed to raising an incredible £250,000 for the charity this year.

Ends

Notes to editors

  • wear it pink

takes place on Friday 28 October. For more information visit wearitpink.co.uk.

  • Stacey Solomon and Sally Dynevor are celebrity wear it pink ambassadors. Photos available.
  • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure.
  • The charity currently funds 105 projects worth almost £17.5 million in 31 locations across the UK and Ireland.
  • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women.
  • In Wales, around 2,500 new cases of breast cancer are diagnosed each year
  • The Breast Cancer Campaign Tissue Bank, the UK's first ever national breast cancer tissue bank is a unique collaboration with four leading research institutions to create a vital resource of breast cancer tissue for researchers across the UK and Ireland. Visit breastcancertissuebank.org

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